fays stuff
Akeira Gibbs
Media Studies, Unit 45 commercial radio
Fay
In this essay I will be covering the topic of commercial radio and the 3 main purposes of it. A main purpose of radio commercials is to make money for the radio stations. Ways that they do this is by the sale of sponsorship, promotions and advertising. Radio stations like BBC don’t really participate in adverts ect as they are usually funded by Tv licensing. Radio is very important is it branches out to a lot of audiences and can be listened to when completing tasks such as driving places, when at work and just for background noise and many more.
I would like to :
· Briefly go over the history of radio and how it started out. Then go into when it started using the radio for advertisement purposes.
· Most popular radio stations and ones making most money.
· Where people are most likely to listen to the radio
· How many people participate in competitions, call-ins/texts.
· Famous radio celebs
· An example showing a decline or argument against commercial radio purpose or relevance.
Concluding, I believe that after looking into commercial radios purposes and relevance I can say it is very necessary. Something so natural to us in the modern day society that started off decades ago really can emphasize the importance of it as well. Furthermore, the statistics of money spent on these stations alone just shows the relevance. I personally feel that commercial radio helps deliver entertainment and helps themselves with the advertisement purposes, which seems to be good on the company and its viewers.
A regulatory agency (also regulatory authority,regulatory body or regulator) is a public authority or government agency responsible for exercising autonomous authority over some area of human activity in a regulatory or supervisory capacity.
https://en.wikipedia.org/wiki/Regulatory_agency
Basic rules
do not mislead
must be responsible
rules for children
to inform
to persuade
to sell
In radio the words are essential and the writing is also good because they write the script
3MAIN PURPOSES OF RADIO
to make money
to advertise
competitions
NAME TWO REGULATORS AND SPECIFY WHAT THEY DO?
regulating commercials, they have the right to ask advertiser to make changes or take it down
(watershed; change till after 9
NAME 3 STYLES OF RADIO ADVERT
sponsorship
live read
produced spot
Intertextuality
text in a text
shock humour
emotive language
music(non digetic and digetic)
repetition
stereotyping
Sound bed is a term used to describe the sound (music, room tone, sound effects) that subtly plays during each scene to help create an atmosphere for that location.
Diegetic sound
Sound whose source is visible on the screen or whose source is implied to be present by the action of the film:
Digetic sound can be either on screen or off screen depending on whatever its source is within the frame or outside the frame.
Another term for diegetic sound is actual sound
Non-diegetic sound
Sound whose source is neither visible on the screen nor has been implied to be present in the action:
The distinction between diegetic or non-diegetic sound depends on our understanding of the conventions of film viewing and listening. We know of that certain sounds are represented as coming from the story world, while others are represented as coming from outside the space of the story events. A play with diegetic and non-diegetic conventions can be used to create ambiguity (horror), or to surprise the audience (comedy).
Another term for non-diegetic sound is commentary sound.
Diegetic sound
Sound whose source is visible on the screen or whose source is implied to be present by the action of the film:
- voices of characters
- sounds made by objects in the story
- music represented as coming from instruments in the story space ( = source music)
Digetic sound can be either on screen or off screen depending on whatever its source is within the frame or outside the frame.
Another term for diegetic sound is actual sound
- Diegesis is a Greek word for "recounted story"
The film's diegesis is the total world of the story action
Non-diegetic sound
Sound whose source is neither visible on the screen nor has been implied to be present in the action:
- narrator's commentary
- sound effects which is added for the dramatic effect
- mood music
The distinction between diegetic or non-diegetic sound depends on our understanding of the conventions of film viewing and listening. We know of that certain sounds are represented as coming from the story world, while others are represented as coming from outside the space of the story events. A play with diegetic and non-diegetic conventions can be used to create ambiguity (horror), or to surprise the audience (comedy).
Another term for non-diegetic sound is commentary sound.
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