My radio advert

A regulatory agency (also regulatory authority,regulatory body or regulator) is a public authority or government agency responsible for exercising autonomous authority over some area of human activity in a regulatory or supervisory capacity.

https://en.wikipedia.org/wiki/Regulatory_agency

 Basic rules
do not mislead
must be responsible
rules for children

to inform
to persuade
to sell


In radio the words are essential and the writing is also good because they write the script

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